XR and AI for Marketing: A disruptive power couple, with Lisa Peyton and Billie Goldman

Diana

XR and AI for Marketing: A disruptive power couple, with Lisa Peyton and Billie Goldman

33:50

 

In the ever-evolving field of  Extended Reality (XR), marketing stands as a pivotal bridge connecting innovation with its audience. This week, we're glad to spotlight two trailblazers who are redefining the field of XR marketing.

Introducing Billie Goldman: With a legacy at Intel that spans from product marketing to branded entertainment, Billie's journey is a testament to innovation. Her work, recognized with an Emmy and 23 Cannes Lions, showcases the power of blending technology with storytelling.

Meet Lisa Peyton: A harmonious blend of technologist, educator, and strategist, Lisa's portfolio boasts successful immersive strategies for giants like Microsoft and Intel. Her commitment to pushing the envelope in digital realms has earned her numerous industry accolades.

Episode Highlights:

• "The 'hidden' strategies behind Intel's award-winning XR campaigns."
• "How to leverage XR for impactful branding and storytelling."
• "The transformative role of data in shaping immersive marketing narratives."
• "Bridging the gap: From traditional marketing to an XR-driven future."

If you're intrigued by the confluence of XR and marketing, this episode promises a deep dive into strategies, innovations, and the future of immersive branding.

Warm regards,

D.O.! XR Magazine Host

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