How Successful Marketing in XR Looks Like… with Lisa Peyton and Billie Goldman

Welcome to another enlightening episode of XR Magazine! 🌐 Today, we're diving deep into the transformative world of XR marketing with two industry powerhouses: Billie Goldman and Lisa Peyton.

As the digital realm continues to evolve, the intersection of Extended Reality (XR) and marketing is becoming increasingly crucial, and who better to guide us through this journey than these two luminaries?

About Billie Goldman: Billie's illustrious career at Intel has seen her wear many hats - from press relations to branded entertainment. Her innovative approach to blending technology with storytelling has not only garnered Intel over 50 awards but has also set new benchmarks in the XR marketing domain. With accolades like an Emmy for 'Outstanding New Approach' and 23 Cannes Lions, Billie's work is a testament to the power of immersive branding.

About Lisa Peyton: Lisa Peyton is not just a technologist; she's a visionary. Her hands-on experience with giants like Microsoft and Intel showcases her prowess in implementing successful immersive and digital strategies. Recognized with several industry awards, Lisa's work stands as a beacon for those looking to delve into XR marketing. Her passion for technology, coupled with her strategic mindset, makes her a force to reckon with in the XR world.

In This Episode, You'll Discover:

The strategies behind some of Intel's most iconic XR campaigns.

How to craft compelling brand narratives in an immersive digital landscape.

The role of data in shaping the future of XR marketing.

Insights into the practical applications of XR in various industries.

As the boundaries between the real and virtual worlds continue to blur, the role of XR in marketing is becoming more pivotal than ever. Join us as Billie and Lisa shed light on the strategies, challenges, and future of XR marketing.

Here you can join the XR Pub Crawl and  the XR/AI Marketing Brief.

Whether you're a marketer, a tech enthusiast, or just curious about the future of branding, this episode promises a wealth of knowledge. Don't forget to like, share, and subscribe for more insights into the world of XR! 🔔